About Us

Why Choose Us?

Colorluxe Paint is a locally owned, Western New York–based paint retailer featuring premium Benjamin Moore products. We proudly serve customers at two locations: Colorluxe Paint in Amherst and Aurora Paint Pot in East Aurora.

Founded to bring a higher level of service, product selection, and expertise to the local paint market, Colorluxe combines big-brand resources with small-town customer care. The original Aurora Paint Pot location—purchased in 2020—continues to operate under its trusted neighborhood branding, while our Amherst location expands the Colorluxe brand footprint across the region.

Our friendly, knowledgeable staff is committed to helping homeowners, contractors, and designers choose the right products for every project. From color selection and surface prep to specialty coatings and professional-grade tools, we offer guidance you can trust—without the big-box experience.

Locations:

Aurora Paint Pot – 100 Grey St, East Aurora, NY

Colorluxe Paint – 3912 Maple Rd, Amherst, NY